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Innovation of Denim Kurtis incorporating ribbon embroidery

Author Affiliations

  • 1IIS University, Jaipur, Rajasthan, India
  • 2Swami Vivekanand University, Meerut, UP, India

Res. J. Family, Community and Consumer Sci., Volume 5, Issue (9), Pages 1-4, November,27 (2017)


Ribbon embroidery is an old art that had attained popularity in the present era. Craft enthusiasts are consistently after the renovation of the traditional forms. Denim kurtis are available in the market without much embellishment except some that are embroidered by the machine. This study is carried out to design and develop denim kurti using ribbon work, to analyse best preferred stitches for a selective width of ribbon and to get acceptability and marketability of the designed Denim Kurtis, 20 females of age group 20-30 years from the field of fashion and textiles were selected as respondents. Kurti2 was most preferred by people, on which ribbon embroidery is done by ˝ inch width of ribbon. People liked the overall appearance of Denim kurtis.


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