A Case Study on S.L.D.R Fashions: A Government Recognized Export House

Abstract

Study of textiles is the study of yarns, construction of fabrics and finishes of the same. Clothing came into existence at a very early age. Primitive people made their clothing from skin of animals and bark of trees. With the development of science, textile industries developed and different fibers came into use. Fibers are fundamental units used in fabrication of textile yarns and fabrics. Fibers are obtained from natural sources and also are man made. Cloth is manufactured by spinning fibers to give strength and ultimately garment is made by the fabric. Today fashion changes are dramatic and frequent and they are coupled to an unending variety of clothes for every occasion and activity .As a result the clothing producer has to reconcile the conflicting requirements of the market and of his manufacturing facilities in order to stay in business. The basic needs of the market are: i. Garment with up to date fashion appeal, ii. Low forward commitments in order to leave open option to exploit sudden demand during the season, iii. Competitive prices, iv. Acceptable quality standards, v. Quick response and short delivery times. But to produce goods efficiently and profitably, yhe producer requires: i. A minimum of style and cloth variety, ii. Large orders well in advance of delivery dates, iii. Adequate time for planning, iv. Time to develop garment and method engineering for ‘price sensitive’ and other critical types of merchandise, v. Reasonable level of work in progress. The key to optimizing this conflict of interest lies in the ability of management to maximize the productivity of available resources and to decrease response time. This can only be achieved by increasing the effectiveness of the operational performance levels of every department within the company .In the fast moving fashion business of today these performance level determine success or failure.