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Perception of farming households on agricultural information dissemination by mass media channels in Southwest Nigeria

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Author Affiliations

  • 1Department of Agricultural Economics and Extension, Federal University, Oye-Ekiti, Ekiti State, Nigeria
  • 2Department of Agricultural Economics and Extension, Ekiti State University, Ado-Ekiti, Nigeria

Res. J. Agriculture & Forestry Sci., Volume 9, Issue (4), Pages 17-20, October,8 (2021)

Abstract

Knowledge of farmers’ perception towards agricultural information being disseminated by the media is necessary if agricultural information will be harnessed maximally by farmers. This study was conducted to assess the perception of farming households towards the effectiveness of agricultural information dissemination by mass media channels in Southwest, Nigeria. A multistage random sampling procedure was employed to select 180 farming households. Data were collected using a well-structured interview schedule. Frequency counts, percentages and mean were adopted to analyse data collected. The result from the study revealed that 68.9% of the respondents were between the ages of 41 years and 60 years, 62.2% of the farmers were male while 37.8% were female. Respondents who acquired primary school education were 51.7%. A majority of the respondents (80%) have household size between 5 and 10. Furthermore, the study revealed that Radio was the most preferred channel of agricultural information retrieval (86.7%), the next preferred was Television (10.0%), while the least was Newspaper (3.3%). Nine (9) out of 12 (twelve) perception variables were relevant to the effectiveness of agricultural information dissemination. The study recommends that farmers should be involved in the creation and dissemination process of effective agricultural information.

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